Innovations In Sugar Reduction And Sweeteners - 28 May 2024


The drive to find healthier replacements and alternatives for sugar in soft drinks, confectionery, bakery, and other categories that still satisfy the consumer appetite has been a priority for product developers for some time. Sugar is the number one dietary evil for most global consumers, with over three quarters (76%) considering sugar as the primary cause of obesity, recent FMCG Gurus research shows.1
Recently, increased consumer and regulatory demand to reduce sugar intake and tackle the obesity crisis has given rise to widespread reformulation and innovation across the industry.  
The challenge for the industry to find new solutions, particularly in key categories like soft drinks and juices, could not be greater or more pressing.  In this webinar, we will look at the latest technologies, product development strategies, and consumer insights driving innovation in the realm of sugar reduction and reformulation, including:  
  • Overcoming challenges such as taste, texture, mouthfeel, and nutritional quality 
  • Matching the multi-functionality of sugar in product reformulation 
  • The latest R&D innovations, technologies, and strategies to support product developers
  • Consumer-led purchase drivers, beliefs, and behaviours

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