As global consumer demand for plant-based products surges, with nearly 50% following meat-reducing diets in 2024, the food and beverage industry faces a pivotal moment for product development and innovation.1 Consumers are increasingly prioritising health, sustainability, and ethics, pushing manufacturers to expand plant-based meat, fish and dairy alternatives despite challenges like cost, supply chain disruptions, and concerns over processing and negative health impacts. 

In the US, 64% of consumers aim to increase protein intake,2 while over 90% of UK adults lack sufficient fibre.3 This webinar explores the evolving plant-based market, focusing on fibre and protein products, regional growth opportunities, and challenges in maintaining consumer trust and interest.