Mastering plant-based: Protein and fibre first - 8 April 2025
Overview
As global consumer demand for plant-based products surges, with nearly 50% following meat-reducing diets in 2024, the food and beverage industry faces a pivotal moment for product development and innovation.1 Consumers are increasingly prioritising health, sustainability, and ethics, pushing manufacturers to expand plant-based meat, fish and dairy alternatives despite challenges like cost, supply chain disruptions, and concerns over processing and negative health impacts.
In the US, 64% of consumers aim to increase protein intake,2 while over 90% of UK adults lack sufficient fibre.3 This webinar explores the evolving plant-based market, focusing on fibre and protein products, regional growth opportunities, and challenges in maintaining consumer trust and interest.
Join this Fi Global Insights webinar to gain valuable insights into consumer behaviour, regulatory landscapes, and technological advancements that are shaping the future of plant-based alternatives.
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