The global plant-based food and beverages market is projected to grow from US $85 billion in 2025 to US $150 billion by 2030, at a CAGR of 12.0%.¹ Plant-based products are no longer niche; they’re scaling fast, driven by consumer demand for naturalness, clean-label transparency, and better nutrition. According to Innova Market Insights, naturalness is an increasingly important driver of plant-based innovation, as consumers grow more concerned about artificiality. Overly processed and artificial ingredients are now significant barriers to purchase, highlighting the need for clean-label solutions.²

Protein is also a key focus, as consumers actively seek to include it in their diets. This creates opportunities for brands to enhance their protein strategies in plant-based products, addressing both nutritional and functional needs.³

This webinar will explore how brands are tackling taste, texture, affordability, and clean-label expectations through innovations in processing, protein diversification, AI, and fortification, meeting the rising demands of flexitarians and conscious consumers. 

Join this Fi Global Insights webinar on plant-based innovation to discover how brands are scaling taste, nutrition, and affordability in this rapidly evolving global market. 

References: 

1. Mordor Intelligence. "Plant-Based Food and Beverages Market." 

Available at:

https://www.mordorintelligence.com/industry-reports/plant-based-food-and-beverages-market

2. Innova Market Insights. Trends Survey (2025). 

3. Innova Market Insights. Health & Nutrition Survey (2025). 

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