Consumers increasingly demand better-for-you products without sacrificing taste, with added sugar being the number one ingredient they actively limit, particularly as they grow older.¹

By contrast, very few consumers restrict their intake of natural sweeteners, highlighting a key area of opportunity for product formulation.

This session explores how natural sweeteners, enzymatic sugar reduction, functional fibres, and multi-sensory techniques are reshaping the flavour landscape, delivering sweetness, texture, and label transparency. At the same time, taste remains the top priority across indulgent categories, driving brands to develop sugar-reduction solutions that preserve the indulgent taste experience consumers expect.²

Join this Fi Global Insights webinar on sugar reduction to discover the latest ingredient innovations and sensory techniques enabling healthier products without compromising on taste.  

References: 

1. Innova Market Insights. Health & Nutrition Survey (2025) 

2. Innova Market Insights. Category Survey (2025). 

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