Better-for-you sweets and snacks: Balancing health, indulgence and convenience
Overview
Consumer demand for healthier snacks continues to rise, creating opportunities for innovation across bakery, meal replacements and on-the-go formats. The global healthy snacks market is projected to exceed US$200 billion by 2035 (1), while better-for-you snacks are growing strongly as consumers seek products that combine nutrition, convenience and indulgence (2). Protein-rich, low-sugar and high-fibre snacks are among the fastest-growing segments (2).
This webinar will explore trends including protein fortification, fibre enrichment, GLP-1-friendly products and the crossover between sports nutrition and everyday snacking. We’ll discuss ingredient innovation, nutrient density and product formulation strategies that deliver both convenience and health benefits. Bringing together market insight and technical expertise, the session will examine how manufacturers can develop products that meet evolving consumer expectations without compromising taste or functionality.
References:
1. Global Market Insights, Healthy Snacks Market Size & Share 2026-2035.
https://www.gminsights.com/industry-analysis/healthy-snacks-market
2. Grand View Research, Better For You Snacks Market (2025 - 2030).
https://www.grandviewresearch.com/industry-analysis/better-for-you-snacks-market-report
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