Consumer demand for healthier snacks continues to rise, creating opportunities for innovation across bakery, meal replacements and on-the-go formats. The global healthy snacks market is projected to exceed US$200 billion by 2035 (1), while better-for-you snacks are growing strongly as consumers seek products that combine nutrition, convenience and indulgence (2). Protein-rich, low-sugar and high-fibre snacks are among the fastest-growing segments (2).

This webinar will explore trends including protein fortification, fibre enrichment, GLP-1-friendly products and the crossover between sports nutrition and everyday snacking. We’ll discuss ingredient innovation, nutrient density and product formulation strategies that deliver both convenience and health benefits.