From health priorities to food matrix optimisation: What’s shaping food reformulation?
Overview
Food reformulation continues to evolve in response to changing regulations, consumer expectations and ingredient availability. Innova Market Insights research shows that 65% of consumers globally often check the ingredient lists of the products they buy, while 59% agree that healthier food and drink choices are worth paying more for (1). This highlights the opportunity for manufacturers to combine ingredient transparency with meaningful nutritional improvements, strengthening consumer trust and the perceived value of reformulated products.
This webinar will explore key trends shaping reformulation, including clean label, UPFs, ingredient replacement and supply chain resilience. We’ll examine how manufacturers can balance nutrition, taste, functionality and cost while responding to an increasingly complex marketplace. Combining strategic market insight with practical technical expertise, the session will highlight the opportunities and challenges facing food developers as they create the next generation of healthier products.
References
1. Innova Health & Nutrition Survey 2026. Global results, combined “agree” and “strongly agree” responses.
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